Audience Research

Our audience research gave us lots to think about in regad to our music video.
We gave our survey to an equal amount of males and females so the results are unbiased in regard to gener
On average how many music videos do you watch a week?
0 videos- 3/10
1-2 videos- 5/10
30+- 2/10

Which out of these would you want to see in a rock music video?
The answers we included were:

• Grungy abandoned location-5 people
• Lyrics and visuals to link-5 people
• Lots of shots of the talented artists-4 people
• Crowds of people-2 people
• Artists alone-1 person
• A narrative-6 people
• A love story-None
• If other please specify: Only one said other and suggested fire in our video

Out of the locations listed please tick your two ideals for a music video to be set?

• Urban city 7/20
• Country side 1/20
• Woods 3/20
• Graveyard 1/20
• House 1/20
• Warehouse 5/20

(20 possible responses not 20 asked however two only picked one answer)

Do you expect the rock artists to wear cetain brands that are associated with the genre?
Yes 2/10
No
I don't think it's important 8/10

In a music video you expect to see talent. Do you expect your artists to be conventionally 'good looking' too?
Yes 2/10
No 1/10
It's not as important as talent 4/10
I don't think it's important 3/10

Where do you hear about new music videos the most?
Youtube 4/10
A TV channel 2/10
Band sites
Spotify/iTunes
Through a friend 4/10
Other

Which do you know first:
I see the video and if I like it I download the track 1/10
I hear the track and then I check out the video 9/10

What would you like to see on a band website?
Tour/gig dates 10/10
Interviews with the band 4/10
Money off of new tracks they are releasing 6/10
Band merchandise 6/10
Adverts for music 4/10
Other: Screensavers/posters to buy of the artists

Out of these album covers which appeals to you the most and why?




The first album cover had three votes, the middle none and the last was the most popular with seven votes.
Some of the reasons given for picking the last option were:

• The art on it relates to the title
• I dislike the other two as one is too complex and one is too simple.
• It's more artistic
• The image appeals to me the most
• It is interesting, different and eyecatching

The reasons people picked the first option are

• It looks darker and so applies to the genre
• It is the most interesting as it has the most detail
• Obviously done by a talented artist

Since our location was planned to be a house in an urban area this certainly agrees with the data. We are better off if we were to advertise the track to do it on TV or online as there seems to be more activity there. Perhaps if we get a USP it would become viral as through a friend was a comon way of hearing about music. There is going to be a narrative in our video along with performance elements because we feel talent is important in this genre. The questions on websites and album covers I feel have given us a further idea into how our advertising could be composed.