Tuesday 11 October 2011

Goodwin's Theory for Justice-D.A.N.C.E.

A nice change to a poppy/dance song with another awesome music video



The genre for this is dance and I feel this is shown but he party or club location the pair appear to be at for the first half of the video. There are elements of fashion, drinking and girls which are all conventional to this genre.

There is a relationship between lyrics and visuals as they begin to animate the lyrics either on the t-shirts or on a black background. Other than this there doesn't appear to be any dancing which is what most of the song is about considering the lyrics are repeated.

The people in the video walk to the beat of the song in time and when it becomes the second round of the chorus the animation cuts to the lyrics. Since this video is shot from one angle just constantly moving backwards you cannot say that the edits cut on the beat.

There are no close-ups of the artist due to the concept nature of the video. In fact we don't see any faces at all in this video. But that is not uncommon in the dance genre.

This isn't very voyeuristic the animation is obviously purpose made to impress the audience and it's not discreet.

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