Goodwin's Theory for When I'm Gone-Eminem

A rap music video that I feel is very conventional.



This contains genre characteristics cause at the start it is a support group and rappers are well known for having drug and home problems. We see Eminem directly rapping at the camera which is a convention of rap. There is low key lighting throughout the video to show the genre. There is a part of the video which suggests shooting his alternate personality. There is a suggestion of a violent nature which is common in rapper's music

There is a direct link between lyrics and visuals. He sings about his daughter and she is there and when he is rapping what she is saying we can see her onscreen saying it to Eminem or 'Shady'. Everything that he raps is acted out in his video.

There is a heartbeat that is in the background and throughout most of the song the shot changes angle of perspective on this heartbeat showing good use of editing in the video

There are lots of close-ups of Eminem rapping however there are also many of his daughter since the song is mainly about his relationship with her. But Eminem has the majority as it is his song.

This song contains performance when Eminem is onstage rapping to the crowd and also narrative as we can see the lyrics being acted out before us. The narrative is almost more prominent in the video than the actual performance elements.

We feel as if we are spying into his home life and how he thinks, we don't necessarily realise it is a performance directly made up for advertising purposes.